The top 5 reasons why you should be buying and selling pre-owned
We know our community love buying and selling pre-loved items so we teamed up with Boston Consulting Group to find out exactly why. We wanted to know what new items you are searching for and why you decide to sell pieces in your wardrobe. We’ve also picked out which items you should be keeping an eye out for and what you should be selling right now.
Should you need any more convincing, here are the top 5 reasons for you to start today…
Affordability
The Circular Loop - Buy now to sell better
The circular purchasing loop impacts the way consumers buy, as their purchasing power is increased when they understand the value pre-owned items have.
'Among our community…’
Variety
More than 2/3 stated variety both in terms of assortment size and unique pieces as important in their second-hand purchase.
83% of our respondents like shopping second-hand because they find a large choice of desirable items and brands.
78% of customers surveyed prefer online shopping rather than offline for second-hand: it also enables our community to source desirable pieces they're looking for from wardrobes all around the world.
Access to unique pieces
We have desirable pieces that you can’t find anywhere else… and which your friends won’t have: 73% state they find unique pieces to enhance their style. 62% look for sold out items/ limited editions.
Sustainability
Buying pre-owned extends the lifespan of products. 50% of our community who were surveyed told us that buying in sustainable and guilt-free fashion was important to them - hence buying pre-loved items. Environmental impacts still remain the main concern for ethical shopping.
Extending the life-cycle of a product by just 3 months can make a huge difference to resource impact.
Most products sold on Pre-owned platforms are of high quality with 62% unworn or scarcely worn (just 3-10 times).
More than 70% of respondents, in 2018, actively think about sustainability when shopping fashion.
And what should you be buying now, to sell better later? Well, we’re glad you asked!
Our members are looking for good value, great quality pieces. Buying pre-loved items gives our community a way to shop sustainably whilst also trying out brands they haven’t previously owned. They usually then go on to sell items they no longer wear and close the circular loop by using the proceeds of their sales to fund new pre-owned pieces.