Alexander McQueen and Vestiaire Collective
We have collaborated with the house of Alexander McQueen on a new programme to extend the life of its innovative collections and embrace circularity.
How does it work?
Alexander McQueen has invited longstanding customers to take back pre-loved pieces they no longer wear and receive store credit in return. These pieces will be sold by us and listed under our new ‘Brand Approved’ label, ensuring the house’s unique craftsmanship lives on. We’re also using NFC technology to ensure full traceability: each piece is accompanied by a special hangtag, which when scanned will confirm the details and authentication of the item.
We are thrilled to be collaborating with a house whose collections are so thoughtfully and expertly designed to last: the programme has unearthed unique and rare pieces which we know will be loved by you.
Brand Approved is a key part of our mission to make the fashion industry more circular. Together we are shaping the future of fashion for the better!