Alexander McQueen and Vestiaire Collective
How does it work?
Alexander McQueen has invited longstanding customers to take back pre-loved pieces they no longer wear and receive store credit in return. These pieces will be sold by us and listed under our new ‘Brand Approved’ label, ensuring the house’s unique craftsmanship lives on. We’re also using NFC technology to ensure full traceability: each piece is accompanied by a special hangtag, which when scanned will confirm the details and authentication of the item.
Brand Approved is a key part of our mission to make the fashion industry more circular. Together we are shaping the future of fashion for the better!