Alexandra Bernardini is the Global PR & Communications Director at GANNI. She talks about her love for Copenhagen, how its Fashion Week has inspired industry-wide change and why Vestiaire Collective is the perfect place to find treasures you didn't even know you needed.
...are both taking leadership roles in bringing attention to sustainability. Copenhagen Fashion Week has applied 18 strict minimum standards that all brands must abide by. GANNI became B Corp-certified in 2022, which helps create industry-wide, transparent change. Overall, sustainability is a relatively ingrained value in Copenhagen and has become an even bigger priority in recent years.
...browsing designers I like or searching by categories, I rarely start my search with something specific. I know when I've found the right item because it's love at first sight. I never know beforehand what I might find, and that's the beauty of it. On Vestiaire Collective, I recently bought a vintage cobalt blue Louis Vuitton drawstring bag in perfect condition. The high of a find like that is so satisfying. Pro-tip: use the search alert feature. You can be specific and get daily updates on a product if there is something you have your eye on.
...always dressing for myself and sticking with what makes me feel most confident. Being in the fashion industry, I have the pleasure of working with so many stylish people who inspire me daily and I am also inspired by what's happening in media and on social. I love to keep my wardrobe tight and sharp and keep it down to the pieces I really wear. There is also no better feeling than passing on a great piece that will make someone else happy.