Discover The Smart Side of Fashion
Discover surprising statistics and insights into the Vestiaire community during COVID-19. We know you know what you’ve been doing for the last few months, but how about the Vestiaire community? Sometimes it’s difficult to get the bigger picture, which is why we’ve put together something rather special for you.
Entitled ‘The Smart Side of Fashion’, it’s our first-ever bi-annual report, and gives an insight into how we consume fashion right now, in an era of sustainable attitudes, pandemic-influenced thinking and new approaches to society. We hope you enjoy it, and as ever, we’d love to hear what you think in the comments below or via social media.
Buying Better
During the COVID-19 crisis, traditional seasonal favourites were replaced by comfy casuals, easy-to-wear pieces and brands with a sustainable focus:
- -Unsurprisingly, loungewear and athleisure saw a huge increase in sales with Adidas (+71%)* and Nike (+64%)*.
- -Interest in scarves, both Hermès (+68%)* and Louis Vuitton’s ‘Logomania’ (+23%)* showed that you guys were seeking a chic alternative to face masks.
- -Alongside the Sustainability Month activity, we saw big increases in sales for brands that focus on the subject, such as Stella McCartney (+42%)* and Ganni (+47%)*.
*Top trending brands in May, ranked by sales volume growth versus February
Women with an Attitude
Globally, womenswear saw some interesting changes, many of which were related to key headline moments. Here are 2 of the quarter’s key winners:
- -Jean-Paul Gaultier (+38%)*: Following his triumphant final catwalk show in Paris in January 2020, interest in JPG is at its highest for years.
- -Dior (+22%)*: The continued appeal of the Saddle, renewed interest in the Lady Dior - and its ongoing focus on female empowerment ensures Dior remains popular.
Fellas That Were in the Mood
The growth in the menswear consumer, both in terms of how they are buying and the amount that they spend, continues to increase. Here are the two biggest risers in the last quarter:
- -Tom Ford (+22%)*: The quality of the brand’s items mean that it’s a very attractive proposition on the resale market, especially as tailoring is in demand.
- -Bottega Veneta (+15%)*: Driven by Daniel Lee’s successful reinvention of the brand, interest is up in clothing, but also in vintage #oldbottega pieces.
*Quarterly increase in sales by volume
*Data sourced from Jan 2020 to May 15th 2020