How Resale Is Changing Fashion For the Better
It has become even more obvious that our impact on the planet is just not sustainable. Driven by concerns about society, climate change and the coronavirus, more and more people are embracing new ways of consuming fashion.
Over the last decade, our now 10-million-strong community has been key to driving change in the industry. We want to thank you for being a part of our journey so far, and hope you will keep driving this forward for the next 10 years.
This is why we partnered with BCG in June and interviewed over 7,000 of you from France, Spain, Italy, the US, and the UK, to understand you and the rise of resale consumption better.
Here are key things we found out:
You’re thinking about the big picture of fashion
As facts about fashion’s impact on the planet become ever more visible and worrying, you know that taking small steps is not enough.
You’re considering your impact on the planet more
We know that we have to change the way we think about consuming - not just in fashion, but in every aspect of our lives.
You’re leading the charge
Our community of fashion activists is engaging with circular fashion as a part of a more sustainable lifestyle, both in terms of buying and selling.
You’re investing in quality
By purchasing more durable pieces you’re buying less but better.
You’re looking after what you have
We know the environmental impact of manufacturing new clothes is huge, so extending their lifespan is crucial to minimising this.