Make It Last Market Is Open

What inspired you to launch Make it last?

Having worked as journalists and editors for a long time, we shared a desire to approach the fashion industry from a new perspective, and started Make it Last in 2014. At that time, sustainability wasn’t on everyone’s agenda, but the conversation was just getting started, and we wanted to be part of it and push it.

What does sustainability in fashion mean to you?

For us, it’s about having an ambition to somehow disrupt the traditional industry and contribute to a circular fashion economy that is beneficial for the planet and people, instead of the opposite.

What does a wardrobe that lasts look like for you?

It consists of much-loved pieces, the most treasured ones that are perhaps handed down from a grandma, or thrifted collectibles. It contains a lot of pieces with a story, which probably means a lot of pre-owned stuff. It’s curated in a way that makes dressing in the morning easy for you. We both love perfect basics that suit our lifestyles with dogs and kids and closeness to nature. Emma is really strict on only letting garments into her wardrobe if she sees herself wearing them some 20 or 30 years from now.

What are your top tips for building a wardrobe that lasts?

Be you. Don’t try to be someone else, don’t look at some ”perfect” Instagram person and try to be like them. Figure out what you feel comfortable in; what materials, what silhouettes, what colours? What are the pieces you turn to when inspiration is low? Focus on those pieces, regardless if they are sweatpants or suits.