In-depth data from our global community of fashion activists mapping the rise of genderless shopping.
Despite the labels they carry, clothes have no gender - there’s nothing stopping us wearing anything we want, aside from old-fashioned conventions. As traditional gender boundaries dissolve, Vestiaire Collective's members are reflecting that change with the way they are searching for new styles. We've analysed our community's searches for over 3 million items over the last 6 months to explore this in-depth.
The sustainable loungewear brand The Pangaia has seen a +169% uplift in searches on Vestiaire in the last 6 months. It was already gaining in popularity before the pandemic with their inclusive marketing, direct-to-consumer approach and fresh colourways using vegan, organic and biodegradable materials. The brand shows no signs of slowing down.
- Greg Lauren +212%: Deconstructed silhouettes and découpage construction gives a intellectual, unisex vibe.
- Blazé Milano +160%: With the slogan "every cool girl is half boy", the brand focus on sustainable tailored separates.
- The Frankie Shop +75%: Specialising in minimal, wallet-conscious styles, they fuse Paris style with NYC cool.
All figures represent the growth in global searches on Vestiaire Collective between October 2020 - March 2021.