Modernity and tradition as showcased by Burberry.
Who better embodies English style and decorum than the House of Burberry? The story began in 1856. As is the case for all the leading luxury fashion houses, the success of the Burberry brand is inextricably linked to the limitless ambition of its founder, Thomas Burberry. He launched his first collection of clothing with the aim of protecting his fellow Britons from their notoriously wet climate. In 1879, he invented gabardine, which would go on to become his most significant hallmark. Protected by patent back in the year 1888, it still remains an essential feature of Burberry products to this very day.
Patented clothing designed by Burberry.
It was in 1912 that the ancestor of Burberry’s legendary trench coat was patented: the coat in question was the Tielocken. The trench coat proper was invented during the First World War, followed by the now-famous tartan print in the year 1920. It became an integral part of the British brand’s DNA and is still often found in collections of Burberry coats, shirts and accessories. The legacy of the past is constantly revisited to conjure up clothes of the highest quality, with modern, up-to-date designs.
A sophisticated, contemporary wardrobe.
In 2018, the brand came up with a whole new visual identity. A real turning point in Burberry's history! The new logo is minimalist, and inspiration was provided by the brand’s archives. The famous knight was abandoned in favour of the words "London England". A brand new monogram was designed, and it now adorns numerous creations in collections of ready-to-wear and accessories for men.
Jackets and blousons have played a very important role in the Burberry story. The iconic trench coat, which will never go out of fashion, remains a flagship product, as do bomber jackets, wool blazers and padded jackets. To complete their outfit, men should also consider the following: