Miu Miu, Prada's baby sister.
The brand Prada was founded in 1913. At the time it was a leather goods business located in Milan city centre. Miuccia Prada joined the family business in 1970 and it was she who would transform the label into the globally-recognised international group it is today. After developing ready-to-wear with Prada, she decided to launch her own brand, Miu Miu in the early 1990s. The line, which was younger and more original, was aimed at a whole new customer-base. The pieces were also more affordable, making them attainable by a much wider fashion-buying public. The very first Miu Miu store saw the light of day in Milan in 1993 and the venture was crowned with success - the brand received the Best International Designer Award in 1994.
A modern, elegant silhouette.
Miu Miu clothes have a brazen and audacious feel, unlike Prada which is much more classic. With her new brand, Miuccia Prada was giving vent to an underlying rebellious streak, which had lain dormant up until that point. At the time, the brand Miu Miu brought a real breath of fresh air to the world of fashion. Inspiration is drawn from many and varied sources and the designer does not shy away from blending different styles and breaking code systems. Miu Miu's communication strategy played a major role in the brand's success. The adverts portray celebrities who embody Miu Miu's casual indifference perfectly. From Drew Barrymore and Katie Holmes to Kim Basinger and Vanessa Paradis, there is an impressive list of muses.
Quirky accessories to add the finishing touch to a woman's outfit.
The ready-to-wear lines alone are not responsible for the brand's success. Women's accessories, bags and shoes have also played an important role in building up the brand's renown. From the beginning, Miuccia Prada attached great importance to the creation of designs with a very strong identity. Her line of leather goods includes must-have best-sellers like the Miu Confidential and the double Duffle bag.
The Miu Miu brand has carved out a real place for itself in women's wardrobes. The style is daring and impertinent, so not for the faint-hearted and devoted to women who prefer their fashion unfettered. From sunglasses and slide shoes to jackets and tops, a Miu Miu silhouette never goes unnoticed.
Miu Miu: The latest fashion trends from Italy.
When it comes to fashion, Italy is always at the forefront. The Miu Miu brand offers a glimpse of the latest trends with its luxurious and daring articles. Whether bags, shoes or clothing in leather, cotton or jeans, cat-eye sunglasses, crystal earrings and elegant necklaces: there is something for every taste and every occasion. And of course, don't miss their embellished ballerina flats and padded sandals that light up each of the seasons. Discover Miu Miu now and stand out with an Italian touch!
The must-have pieces of the season at Miu Miu
For the current season, leather bags and jeans offered by Miu Miu are essential pieces. These models highlight the vintage style and bring a touch of elegance to any look.
To complete your look, pair them with trendy shoes such as rhinestone embellished ballet flats, padded sandals or heeled boots for a more modern effect.
Accessories are also important if you want to adopt a Miu Miu style. From cat-eye sunglasses to crystal earrings or necklaces, anything is possible! For a colorful look, opt for flower-adorned mini-skirts or patterned midi dresses.
You will inevitably find the accessory that will make your outfit shine.
The Italian brand Miu Miu on Vestiaire Collective.
On Vestiaire Collective, you will find a wide range of Miu Miu products from the spring/summer and autumn/winter collections. Whether you are looking for a pair of shoes, a handbag, leather pants or even a chic and Italian-style dress, you will find what you are looking for in the varied range offered by our community.
Tips for adopting the Miu Miu style.
Adopting the Italian style means mixing classicism and modernity. A floral embellished mini skirt can be paired with a leather jacket for a unique and chic look.
Skinny mid-length jeans paired with white sneakers can be a comfortable and practical option suitable for young girls who are looking for a look like no other.
Choosing the right garment will also depend on the type of fabrics it is made of. Noble materials such as organic cotton or natural linen have the advantage of being more durable and will therefore resist time better.
Finally, remember that to prolong the life of your parts, they must be maintained and washed carefully.