& Other Stories, sharp fashion at affordable prices.
& Other Stories, H&M's premium label, has made diversity and creativity its signature. In its Paris and Stockholm workshops, the fashion house designs clothes, shoes, bags and accessories so that each and every woman can put together a style that really suits her. And all at affordable prices.
Cosmetics with lasting hold.
The Swedish giant H&M's latest brainchild came into being in 2013, the objective being for the group's offering to include a line of beauty products. Very quickly, the company's positioning was redefined - the brand would no longer be limited to selling only cosmetics. It went on to adopt a simple concept, that any fashion-loving woman would be able to reveal her personality by creating her own look. To do this, the label intended to bank on diversity, both in terms of style and the range of items it would offer. From proudly masculine to stylishly feminine, & Other Stories makes it possible to put together a complete outfit by mixing and matching clothes, shoes, bags, beauty products and fashion accessories. The label's different models aspire to be "inspiring", whilst there's a definite accent on quality and a sense of detail.
From clutches to saddle bags, the & Other Stories bags come in leather, suede or fabric and are adorned with beads or metal. We also find numerous accessories: wallets/purses and flowery keyrings, hats, coloured headbands, geometric or baroque jewellery, and even pens and some other office supplies.
As of today, no less than 48 & Other Stories shops have been opened, and the brand is distributed in 13 points of sale. Moreover, the company has decided to multiply its collaborations with designers and influential women. Each year, by inviting designers to imagine a collection, the brand is enhanced through influences from the world over, whether it's Rodarte's Californian vibe, Vika Gazinskaya's Russian touch, Clare Vivier's glamourous chic à la française or the electronic and pop-flavoured notes of Swedish singer Lykke Li.
Amongst the numerous collections, we'll remember the simple, well-cut dresses, some embellished with cheeky motifs. & Other Stories also paired up with Vans for a capsule collection revisiting the iconic leather and linen skaters' trainers. Here are three must-haves for any wardrobe: