Swarovski, crystalline earrings for graceful women.
A label of reference in the domain of crystal components, Swarovski has a reputation for its sets of jewels for women, and more particularly for its earrings. The success of the brand has been ongoing for over a century now and is down to an alliance of expert know-how and limitless imagination.
A dazzlingly bright reputation.
Daniel Swarovski, the son of a glass cutter, initially set up as a sculptor jeweller in his native town of Jablonec, in 1892. Guided by the technical prowess of the inventors he was lucky enough to frequent, like Siemens and Edison, he built his very own cutting machine. Soon confronted with strong competition, he chose the town of Wattens in Austria, which was more isolated, to set up his first crystal production factory in 1895. Having caught the eye of the illustrious Charles Frederick Worth, a pioneer in the world of haute couture, the talent of the Czech artisan found itself transposed into the workshops of great designers. From the Callot sisters and Lanvin to Chanel, they all love to adorn their designs with Swarovski rhinestones, or otherwise glistening spangles and pearls.
The renown of Swarovski pieces grew throughout the 20th century, to a point where they could be seen backstage at the most prestigious fashion shows, including those of Balenciaga, Faith and Dior. How can we forget the legendary sheath dress covered in Swarovski crystals worn by Marilyn Monroe in 1962 when she sang "Happy Birthday" to a youthful president Kennedy? A partisan of unexpected encounters, the jewellery house with the swan has been collaborating with Madonna for almost a decade now, and each of her tours dazzles with thousands upon thousands of sparkling crystals. Swarovski has become the leading international designer of pieces made with facetted crystal.
The secret to producing radiance.
Above all, the House of Swarovski owes its creative genius to the technical excellence of the mechanisms developed by its founder, which make it possible to cut pearls and crystals as if they were really precious stones. Through ever-more dazzling collections of Swarovski earrings, the brand loves to play on reflections, colours and the symmetry of its crystals. At times classic, at others Bohemian, sometimes revealing vintage overtones, Swarovski earrings are often very original. The Stardust, Nirvana, Fit, Bella Gipsy and Ginger designs are some of the brand's must-haves, but there is also the Swan series inspired by the label's majestic emblem.
With Miranda Kerr being its muse since 2013, the House of Swarovski has found the perfect way of showcasing its jewels. The virtuosity of the brand, which is unequalled when it comes to adding sparkle and refined sophistication to a feminine outfit, can be seen reflected in the top model's angelic face with its crystal-clear complexion. Amongst Swarovski's most dazzling successes, we will remember;