Adidas shoes: must-have trainers for women.
A reference anchored in the world of sport, Adidas has been a real institution in terms of trainers and bags ever since it was founded in the mid-1920s. The biggest supplier of sports shoes in Europe, this equipment heavyweight is one of the best-known brands internationally, proposing clothing, accessories and footwear for men, women and children.
The brand in a major sporting league.
In 1924, brothers Adolf and Rudolf Dassler got together to launch a brand of shoes under their own name, aimed at sportsmen who were keen to improve their performance. Twelve years later, on the occasion of the Olympic Games in Berlin, Jesse Owens, the athlete considered to be one of the greatest sprinters of the interwar period laced up a pair of Dasslers before winning four gold medals, thus signalling the start of the story linking the Olympic Games to sports equipment. In 1948, the brothers fell out and decided to put an end to their collaboration. Adolf then took over stewardship of the House, which he renamed Adidas. Apart from the name change, the split would mark the creation of the three-stripe logo.
Since then, Adidas has ensured itself prime position for equipping Olympian athletes, even becoming an official sponsor of the global event in 2012. Now one of the most highly-coveted sportswear brands, Adidas is also a reference in the world of fashion, with certain of its designs becoming iconic pieces, like its famous sports bag and its acclaimed Superstar trainers. The partnerships entered into by the label with personalities and brands like Stella McCartney, Topshop, Pharrell Williams and Jeremy Scott have also met with meteoric success.
Classic and timeless, the collection of women's trainers by Adidas still includes the initial design that will never go out of fashion, alongside numerous contemporary creations teeming with originality in the context of temporary collections, over the course of successive collaborations involving well-known personalities and couturiers from all over the world. As a complement to the range of tennis shoes that made it successful, the German brand proposes more feminine, less sporty styles, designs in suede and in leather, adorned with bright colours and colourful prints. Low-cut or high-cut, with laces or velcro, Adidas trainers come in an infinite number of versions and are constantly being revisited.
A real institution for all sneaker-addicts and devotees of sports fashion, the German brand has nothing literally left to prove in terms of reputation. It would be impossible to mention the name of Adidas without citing three of its signature styles of trainers: