Acne Studios, the Swedish fashion house.
The brand Acne Studios made its foray into the world of fashion in 1997. Founded by Jonny Johansson, this Swedish label was born of a desire to bring innovation to clothing collections. That was the inspiration behind the name of the company ACNE, the acronym for "Ambition to Create Novel Expressions". Acne is so much more than just a line of ready-to-wear - the brand's creative process encompasses a unique blend of different fields like architecture, the arts and photography.
From denim jeans to today's designer collections.
For Acne Studios, the story began with the creation of denim jeans. Indeed, Jonny Johansson embarked upon the whole adventure in 1997 when he designed and produced around a hundred pairs of jeans. Success came quickly - the pared-down style and the cut of the trousers found appeal amongst the denim-buying public. The epic story of Acne Studios continued - the founder decided to launch a line of menswear and entrusted the design of collections of womenswear to a young Swedish designer. The brand's DNA is characterised by very clean-cut shapes, comfortable pieces and an androgynous look.
Acne Studios, the plot twists and turns.
In the almost twenty years since it was founded, the Acne Studios women's and men's clothing brand has carved a place for itself in the market by offering an edgy wardrobe customers are happy to wear every day. The Swedish label is not one to rest on its laurels. In 2017, it caused quite a stir when it came up with a new denim line called Acne Studios Blå Konst. The collection goes back to basics - the offering includes six permanent cuts, to which seasonal pieces are added. That was also the year that an emoji capsule saw the light of day. It was made up of casual unisex clothes in emoticon prints.
From Acne Studios footwear and ready-to-wear items to jeans for men and women, the Swedish label has a particularly developed eye for details which helps it stand out from all the rest. The materials are chosen to be functional and lasting, as well as giving an elegant, designer look. The cuts have been designed to adapt to body shapes of all descriptions and for their timeless quality. So Acne Studios gives us a wardrobe made up of basics with a unique twist, which will outlast all others and never go out of fashion. The following lines bear witness to that: