Born in 2004 by French brothers Laurent and Arik Bitton, IRO’s casual off-duty look embodies everything we love about chic Parisian style. The brothers, who are both from the music industry, channelled their love of vintage rock ‘n’ roll fashion to create the contemporary cool-girl brand. Blending signature basics with tough and feminine tailoring, IRO fashion consists of perfectly fitting leather biker jackets, skinny denim jeans, boyish blazers, and collarless jackets. Loved by Kate Moss and Anne Hathaway, the label is sure to fill all of your French dressing desires..
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