Loro Piana, six generations of luxury products.
To discover where it all started for Loro Piana, you have to go back to 1924. The brand was making luxury products and very high-quality textiles in northern Italy. Right from the start, the Italian fashion house Loro Piana made a name for itself thanks to its use of rare and precious materials. It is no coincidence that it took less than a century for the brand to become the world's leading cashmere designer! Loro Piana's signature materials include "baby cashmere", for example, which comes straight from Mongolia and vicuna wool from the Andes.
A cult brand, somewhere between tradition and innovation.
From the moment the fibres are collected to their ultimate delivery into a store, the brand Loro Piana ensures the best quality treatment at every stage of production. Today the Italian brand offers a range of clothing for women, men and children. The sweaters and cardigans, in exceptional materials, remain the brand's signature products.
Values upheld by LVMH.
In 2013, Loro Piana's know-how was recognised by the most prestigious fashion institution in the world when the brand became a part of the LVMH group. The Italian label continues to draw on its heritage and enlarge its range by expanding its network of shops.
Over the years, as the decades have passed, Loro Piana clothes have always stood out thanks to the prestigious materials which inject a definite touch of sophistication. Alongside the knits, the collections also include other pieces which bear fitting witness to the brand's success: