The story of a sporting legend who inspired a leading brand.
Today, the brand Jordan is a recognised name in the world of sportswear, but the whole story originally stemmed from one of the most famous basketball players in the world, Michael Jordan. Back in the year 1984, the brand Nike signed a sponsorship contract with the basketball star to create a clothing line which would reflect his own style. The partnership very quickly achieved resounding success because countless members of the younger generations wanted to resemble their idol and wear the same clothes and trainers as him. The communication and marketing side would play a significant role in raising the profile of the brand and conveying its positive values to the general public, who were already big fans of the sportsman.
Products which make a strong visual impact.
Jordan men's shoes have a powerful identity. There is, of course the well-known Nike logo, but it features alongside the basketball-player's logo. The legendary "Air Jordan" sneakers are unquestionably Michael Jordan's signature shoes. With their high tops in supple leather, the design comes in different colours so that everyone can find a version to suit their tastes. The brand would see a succession of different designers over the seasons and each would leave their style imprint and contribute to Jordan's success. The Air Jordan 1 is still one of the most popular designs among the trainer-buying public thanks to its high-performance credentials and its impeccable aesthetics.
Indulge customers by giving them everything they need.
To put the finishing touch to a Jordan outfit, Vestiaire Collective offers its fashion-loving customers a line of clothing for men. There are sweatshirts, T-shirts and blousons, for example.
Trainers are among the shoes which today's men wear the most. That is why our site makes a wide variety of pieces available to our customers. Diehard fans of the brand Jordan are bound to find a design they love among the following styles: