Based in Varese, Italy, Missoni is a family-operated house that is known for its signature crochet-knits and zigzag pattern. With a ‘60s inspired feel the brand has reinvented itself into a grown-up, sophisticated label that embraces a bohemian aesthetic and brightly hued palette. Think effortlessly cool shapes that gently hug the frame, a kaleidoscope of patterns and precisely chosen colors. From Missoni’s trademark sweaters, cardigans and jumpers, to shift dresses and swimsuits; the line offers on-trend no-stress dressing that is contemporary and cool. Led by Angela Missoni, the brand has gained a new audience of chicly dressed ‘it’ girls that have embraced the idea that fashion and art go hand-in-hand. Noteworthy pieces include crochet knit dresses and trousers, scarves, maxi skirts, hats, and cashmere cardigans.
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