Moncler, a brand at its peak.
Making ski jackets more accessible, turning them into real fashion items and elevating them to the status of must-have? That's the bold challenge taken up by Moncler with its famous goose down jackets. For over 60 years now, the company from Isère has been creating luxury collections combining an urban look with the world of sportswear.
Making mountainwear more accessible.
This French brand, set up in 1952, owes its name to the town MONestier-de-CLERmont, which is where René Ramillon and André Vincent, the founders, were from. In 1954, these two duvet and alpine tent-makers launched their first winter jacket filled with goose down, which was made popular by mountaineer Lionel Terray, who fell for the quilted jacket that provides warmth and comfort. In 1968, the label from Isère dressed the French team for the Winter Olympics in Grenoble, and very quickly the famous colourful jacket was absolutely everywhere on the best ski slopes, worn by celebrities like Brigitte Bardot, Alain Delon and Catherine Deneuve. Taken over by Remo Ruffini, the French company finally became Italian in 2003.
Moncler doesn't only design clothing, bur also offers a range of accessories and a line of leather goods. Somewhere between luxury goods and adventure equipment, the handbags and backpacks for men and women follow easily recognisable codes: structured forms, high-quality materials and fabrics, quilted finishes or fine metal details, etc. Each item displays urban, sporty style whilst managing to retain an element of sophistication, like the George backpack and related versions Georgette and Georgine.
Winds of change and collaborations with prestigious names.
Ever since the beginning of the millennium, the newly Italian brand has been proposing a line of ready-to-wear for women christened Moncler Gamme Rouge, together with a Gamme Bleue devoted to men. Each season, the brand's collaborations are more indulgent, original and elegant. Nicolas Ghesquière, Fendi, Comme des Garçons, Pharell Williams, Mykita, who created a collection of glasses with the fashion house, and even Chitose Abe, responsible for coming up with the Moncler Sacaï line. Loyal fans of the label include Madonna and Leonardo DiCaprio, who can often be seen wearing pieces of Moncler.
Luxury and sporty all at once, each year Moncler presents collections that are ever-more modern and and ever-more elegant. It has also succeeded in hoisting itself to the very peak of fashion, becoming an essential element of any walk-in-wardrobe. Amongst its iconic pieces, not to be missed are: