The story of a British brand that is a master of reinvention.
Since its birth 150 years ago, the brand Burberry has been the perfect embodiment of British luxury. It is rare, in the world of fashion, that a label's offering simultaneously provides technical inventions and aesthetic innovation. Gabardine, in fact, bears witness to Burberry's constant quest for innovation. During an expedition to the Antarctic in the early 20th century, an explorer is even said to have worn it to protect himself from the extreme temperatures. This patented material has guaranteed the success of the British fashion house, just like its famous trench coat. Over the seasons, Burberry has also developed lines of leather goods and accessories.
Modernity and tradition: the pillars of Burberry.
What makes the brand Burberry so charming is its conservative side. Today, you find Burberry's famous check motif in every collection and legendary pieces like the trench coat are also common denominators. But the brand has also succeeded in reinventing itself by borrowing more modern codes from today's culture. In 2019, the old traditional logo was replaced by a more up-to-date and graphic version. The monogram has also been reinvented. By preserving its heritage from the past, whilst constantly renewing itself, Burberry is now winning over generations of all ages.
Legendary pieces from Burberry.
The Burberry brand we know today has deliberately broken with its origins. Today's pieces feature understated, graphic cuts and imposing XXL Burberry print logos. These collections continue to sustain the reputation of the House but nostalgics will prefer to treat themselves to a vintage design.
To meet the expectations of fans of Burberry's style of yesteryear, our section devoted to vintage bags highlights legendary pieces. You can recognise the genetic heritage of the British brand thanks to the presence of the Scottish tartan and the pairing of canvas and cognac-coloured leather. The following categories take pride of place: