UGG boots: iconic footwear for women.
A real fashion phenomenon, women's footwear by the UGG brand encountered meteoric success thanks to their famous sheepskin boots. Staking everything on comfort, the brand proposes a complete range of footwear and accessories for men, women and children, characterised by the famous sheepskin, fleece on the inside of course, and wool fur behind its success.
A story that began on the beaches of California.
The year was 1978, on the beaches in California, a surf-loving Australian decided to market animal hide boots, initially designed to protect his feet from the cold after a session riding the waves. He promptly launched the UGG Australia brand and subsequently targeted the American surfing community. In the 1980's, the model became an absolute must-have, a symbol of Californian cool, available in all the surf shops along the American coast. In the 2000's, the brand decided to change tack to become less sportswear-oriented and extended its range with more high-end accessories and footwear.
For a few years now, the brand has been straying off the beaten track and proposing more original collections by way of special collaborations, including one with Jimmy Choo and another with Swarovski. In 2013, it launched a line of homewear as well as a range of homeware. Since its beginnings, the brand has invited itself into a good many celebrities' wardrobes, which definitely helped raise the popularity of the must-have boots, designed to keep us "warm in winter and cool in summer".
A boot for all seasons.
Made out of leather or suede and available in bikers', cowboy, western, riding or even welly-boot styles, UGG come in an infinite number of versions, to suit the personality and look of fashion-lovers everywhere. From the solid-coloured beige hide classics to the more original versions, adorned with leopard prints, stripes, wavy stripes, plaid or flowers, they faithfully prove their worth on a day-to-day basis, warm and comforting in winter, keeping our feet cool in summer, but above all laid back and stylish whatever the season.
Initially aimed at surfers, these fur-lined boots have become more popular, emerging as real fashion accessories, finding their way into the wardrobes of fashionistas everywhere, just like the many other models. Absolute must-haves include the following: