A legendary sportsman providing the inspiration for a brand of shoes.
Michael Jordan is quite simply one of the best basketball players of all time. He was so popular and his image was such that creating the Jordan brand in the 1990s was the obvious thing to do for the venture's partner Nike. The marketing concept was self-evident: make consumers want to buy their idol's products in order to better resemble him. In fact, buying a pair of Jordan trainers is synonymous with belonging to a group, and adhering to the group's value system. The designs are immediately recognisable with the Nike logo featuring alongside the basket player's motif. "Air Jordan" has become the nickname of the famous sportsman and of the brand he founded.
Everything you need to know about changing women's designs from Jordan.
Ever since the brand was founded, multiple variations on women's shoes have been created. The Jordan 1 is legendary, even if its style is relatively classic. The second version was the brainchild of the designer Peter Moore. Made in Italy, its structure was much bulkier. The Jordan 3 is the result of a big change in the brand's style further to the arrival of the designer Tinker Hatfield. He would design numerous versions each one more innovating and modern than the last. The Jordan 6 represents one of the designs which is best-loved by female fans. Improvements have been made to comfort and suspension levels, thus boosting overall protection of the foot. Whatever the design, women are attracted to the colourful look and aesthetics of Jordans and also love their high-performance and comfort levels.
An iconic brand to be found on Vestiaire Collective.
The brand Jordan is also especially well-known for its legendary men's trainers. And on Vestiaire Collective, women are not alone in being able to find something they love. The men's selection also counts myriad categories, including trainers.
Women will not feel left out since they can explore the different tabs on our site to discover a wide range of Jordan footwear. As one collection has followed another, numerous legendary designs have emerged, with the following standing out from the rest: