Comptoir des Cotonniers, mother and daughter chic.
Appealing to mothers AND their daughters - that was the challenge Comptoir des Cotonniers set itself. For several years, the French company has been offering different generations of women timeless items of clothing that compliment each other, like its trench coat, emblematic of the brand and an essential piece in numerous wardrobes.
A keen sense of observation.
Behind this ready-to-wear label launched in 1995 are Tony Elicha and his wife Georgette. Two years after the creation of the label, which already had two boutiques, one in Toulouse and the other in Paris, the fashion capital, the pair had a revelation whilst watching the parade of mothers and daughters who’d come to do their shopping together. What if they made good use of this complicity and complementarity between family members to develop their design style? The identity of the brand was born, and the designers decided to gamble everything on the idea of twosomes, their advertising campaigns portraying real-life duos. Young girls from everyday life posed for the photographers' cameras, each one accompanied by their real mum.
Since its creation, Comptoir des Cotonniers has branched out from feminine ready-to-wear, also offering a range of fashion accessories including bags and small leather goods, shoes, belts, jewels and scarfs and head scarfs. Especially popular is the suede leather bucket bag, which is one of the brand's essentials, coming in a range of different shades.
A family success story.
It wasn't long before Comptoir des Cotonniers found its way into the hearts of French women, offering them quality classic pieces, reworked in luxury fabrics. In the first decade of the 21st century, the label tried its luck beyond the French borders and established itself in several European capital cities. A strategy that picked up speed in 2008, the year the brand was acquired by a Japanese group, which gave it a fresh breath of life, in particular thanks to the launch of an e-shop, a collection for little girls and a range of household linen. The affiliation of Comptoir des Cotonniers with numerous good causes, such as Unicef, Médecins du Monde and Toutes à l'Ecole, is in keeping with the values of this family business. A complicity that can be found at the heart of its communication, in the photos taken by Kate Barry who, from the very beginning of this mother-daughter saga, featured total unknowns.
From the outset, Comptoir des Cotonniers has embodied style à la française with contemporary items perfectly in tune with the current preppy trend. This modern elegance can be found in the 3 following iconic models: