Eres, beachwear that fits like a second skin.
Iconic beachwear brand, Eres is a fusion of minimal elegance and innovating materials, like its lycra jersey "Peau Douce" (soft skin) and its "parachute fabric". Recognisable for its glamourous models with clean subtle lines, the Parisian fashion house creates swimwear, items of lingerie and other beachwear, all of which naturally show off the curves of the female body to the best possible effect.
Emancipating swimwear.
The story began in 1968, when Irène Leroux took over the family shop located Place de la Madeleine and decided to make radical changes to its positioning. Adventurous by nature, the young designer took the ambitious gamble of specialising in the year-round sale of women's swimwear, items which until then had only been available on a seasonal basis. In a context advocating female emancipation, updating her creations seemed to her the obvious thing to do: stiff fabrics gave way to slimming fabrics that were soft and pleasing to wear, while tops were freed from stays and underwiring in favour of designer lines, where subtle support was provided just by the cut of the garment. Success was immediate for Eres one-piece and two-piece swimsuits, which fit snugly over the body like a second skin. Three years later, Eres also became the first brand to market swimwear tops separately from swimwear bottoms. This further revolution meant that women would be able to mix and match bottoms, bra tops and bandeau tops in different colours and sizes.
Since then, the label has broadened its range. It has brought out several models of handbags, beach accessories and belts in particular. Amongst Eres leather goods creations, we will remember the small leather pouch, that can contain a telephone and some jewellery, perfect size to be slipped into a handbag.
From swimwear to underwear.
In 1996, Irène Leroux sold Eres to the Chanel group to speed up the label's international development. She retained, however, control over creation and immediately brought out the brand's first lingerie collection. In 2007, Valérie Delafosse - who previously spent time at Princesse tam.tam, Dior, Cacharel and Chloé - succeeded her at the head of creative direction and designed new lines of homewear and beachwear. With an equal fondness for powdered tones and its vibrantly coloured models, the fashion house has updated lingerie's concept of nude tones. Amongst the brand's muses, Lou Doillon, Lara Stone and Bérénice Marlohe have all worn the immaculately finished pieces that make up the Eres collections.
Along with graphic lines and glamourous designs, Eres enjoys having fun with the codes of swimwear fashion. Perfectly feminine, the collections of Eres lingerie and swimwear envelope the skin in a veil of softness and flatter all shapes and sizes. Amongst the label's key models, we find: