The world of Heimstone, spearheaded by a talented French designer.
The women's ready-to-wear and jewellery brand Heimstone came into being in 2007. Who are the two women behind this creative venture? They are Alix Petit and Delphine Delafon, two designers and friends who decided to join forces after working together for Michel Klein. In the beginning, the brand's attention was focussed on designing a line of jewellery but then leather jackets and dresses were added to the high-end accessories very soon afterwards. It was the idea of affordable luxury that appealed to fashion lovers more than anything. Also, the advantage of the pieces designed by the label is that you can easily wear them every day and do not have to save them for special occasions. In 2009, Delphine Delafon decided to withdraw from the partnership but for the brand the adventure was not over.
Creating a flowing, comfortable silhouette.
A special feature of the French brand is that it is aimed at all women and not just an elite few who can afford luxury pieces. In fact, above all, Alix Petit wants to create pieces that make it easy for women to go about their daily lives and in which they feel good. Comfort is one thing but femininity is also high on the agenda. Despite the apparent simplicity of the models, they feature volumes, prints and details that truly set them apart. Blending fabrics and embroideries plays a major role in creating the feel of the label. The designer also draws major inspiration from the numerous voyages she has made. Heimstone fashion is timeless and can easily fit in with a laid-back, casual look or a more elaborate style for an evening out. The lines of clothing and accessories are made in France, India and Hungary. Exacting standards are applied to the quality of the models and their impeccable finishes. The brand's typical customer is aged between 25 and 35 but every day Heimstone wins over a broader clientele.
The sophisticated French brand still has more expanding left to do.
Heimstone will be celebrating its 12th birthday this year and the label is still developing and adding more strings to its bow. The brand is, in fact, always bringing out capsule collections and now proposes a collection of innovative wedding dresses made of bold fabrics like vegetal lace.
Ever since it was created, the brand has been characterised by pieces made from raw materials, which are laid back but refined. To obtain superior quality, the finishing touches are crafted by hand in the brand's workshops. Here are the categories of Heimstone products that have captured the hearts of the fashion-loving public: