A union of contemporary-meets-chic design, Joseph is the pinnacle of elegant and cool styling. Founded in 1983 by Casablanca-born hairdresser Joseph Ettedgui, the label's sense of on-trend fashion has solidified the brand as a go-to destination for crisp femme tailoring. Under the creative helm of Louise Trotter, the collections offer strong separates, cozy knitwear, mannish coats and oxford shirts. With over three decades of powerful trends and a discerning eye for fashion, shop our curated collection of the brands most lust-worthy looks. From its high-quality leggings to its Kirty shift dress, Joseph is a hive of impeccable style.