Sandro: modern, Parisian elegance.
Sandro, the ready-to-wear and accessories label for men and women, has managed to earn the loyalty of a large clientele by creating collections of sharp, modern clothing that is in keeping with current trends. A resolutely Parisian look, the key pieces are casual basics like white cotton shirts, fluid lace shirts, black cashmere sweaters, A-line skirts and jeans. Sandro channels subtle designs, but always with a fashion-setting detail that makes all the difference.
A childhood passion.
Évelyne Chetrite had always held fashion at the heart of her interests ever since her childhood, spent in Rabat in Morocco. Very early on, she was influenced by her grandfather, who ran a boutique selling shirts, and learned to make clothes from her aunt who was a dressmaker. She developed a passion for feminine fashion and making dresses, trousers, shirts and coats, a passion which became truly useful when she moved to Paris. Her vocation really came to life when she met her husband, Didier Chetrite, who opened up the doors of his ready-to-wear workshops to her, and there, for the very first time, she developed her own collection. Sandro's first boutique opened to the public in 2004, and its success was immediate. It was in 2008 that the couple's son, Ilan Chetrite, who had joined the family business a few years previously, participated in the brand's expansion by creating the ready-to-wear line for men Sandro Homme.
The label creates various Sandro accessories aimed at women and men, with updated versions being brought out seasonally. The Sandro handbags, purses and belts are designed in finely-worked leather and every last detail is meticulously thought out. Évelyne and Ilan Chetrite don't have any limits: they have managed to give the Sandro jewellery, bags, shoes and other accessories a certain little something that gives every piece its own allure. Each season, the designers reinvent their leather goods collection.
The recipe for success.
The brand has successfully brought its Parisian sense of fashion to America and elsewhere in the world. Today they have 180 boutiques, and is present in all the French department stores: Galeries Lafayette, Printemps Haussmann, BHV, etc. Évelyne Chetrite is still the director of the company, sharing the creative direction with her son Ilan. After Anabel Van Toledo, the Dutch model who embodied the Sandro autumn-winter 2011-2012 collection, and the famous British top model Edie Campbell, who represented Sandro Women in 2013-2014, the new 2015-2016 muses have made their entrance, including the Argentine model with the androgynous look Mica Arganaraz, who has walked the catwalk notably for Gucci, the label specialised in luxury leather goods...
If the collections keep on being renewed, a few iconic pieces have become icons of the label: