A globally-recognised brand famous for producing women's accessories.
The brand Mauboussin is one of the leading French luxury jewellers. The adventure began in 1827 with two men, Mr Rocher and his partner Jean-Baptiste Noury. In the 1920s, the French brand was recognised first and foremost for the exceptional work it was doing with colour. Mauboussin opened its boutique on Place Vendôme in 1955. The label's strength lay in its pricing policy which was lower than its rivals, making luxury more attainable to a greater number of people. The brand was recognised globally for its high-end fashion jewellery which was a blend of originality and asymmetry. With the arrival of Dominique Frémont at the helm of Mauboussin, the lines of jewellery took on a character which was both on-trend and timeless.
Jewels which reveal the inner beauty of the women wearing them.
Women's jewels designed by the brand are made to make modern women look and feel a million dollars. The brand also endeavours, through its emblematic creations such as engagement rings, to bring prices down in order to attract a wider base of customers. Rings are amongst the most-coveted products by consumers of luxury jewellery. To reduce production costs, the French label started to make certain pieces in Asia. The designs were adapted to suit the different seasons, thus keeping customers interested. Some of the designs have now become legendary. That is true of Chance of Love and Fou De Toi.
The latest muses who helped promote the brand.
Communications plays an essential role as far as the label's jewellery for men and women is concerned. Gaia Weiss, a young Polish model, became the brand's muse for women's jewellery in 2019. The advertising campaign is more modern and graphic than previous campaigns with the aim of reaching a new audience of potential customers. Before her, Elsa Zylberstein, a famous French cinema actress, had accepted for the brand to use her image for publicity purposes. Women's jewellery is a staple on Vestiaire Collective. Jewellery produced by Mauboussin also features in the form of these legendary jewels: