A groundbreakingly successful brand.
Off-White, the name Virgil Abloh chose for the label he founded. After working with the rapper Kanye West as a creative consultant, he spread his wings in 2013 and founded the label Off-White. The brand’s aesthetics are unquestionably streetwear and the label positioned itself in the luxury bracket from the outset. Off-white has an instantly recognisable style characterised by ever-present colours black & white and diagonal stripes. As seasons passed, the brand rapidly built up a fan base and seduced professionals in the fashion trade and a host of followers on social media. The latter would play a vital role in the overnight ascension of Off-White and its meteoric move into the big time. Prestigious collaborations (with Nike, Levi's and Jimmy Choo) helped the brand make a name for itself in the four corners of the globe.
A winning combination of pieces on the axis between luxury and streetwear.
Accessories designed by Off-White draw inspiration from established streetwear codes and the 1990s. A new generation drawn to modernity combined with a healthy dose of cultural references from the past feel they can relate to the brand. The pieces find special appeal among men and women who want to assert their style and stand out from the crowd.
Off White, a brand at the heart of so many projects.
Off-White has moved into many domains by designing not only clothes but also bags for women and men. The brand, now a globally-recognised name, was feted with an exhibition in the city of Chicago in September 2019. The label has also launched a line of swimwear. The list of leading stars positively clambering to wear the label's pieces includes Kim Kardashian, Naomi Campbell, Nicole Kidman, Kendall Jenner, Rihanna and even Beyoncé.
Off-White excels in so many categories. There are collections of footwear, clothing and accessories, for men and for women. Off-White dresses streetwear fashion devotees from their head to their toes. Here is a foretaste of the most sought-after items: