Longchamp, bags for stylish women.
If Longchamp is one of the best-known French houses internationally today, it is thanks to its collections of bags and especially its Pliage bag, a symbol of elegance combined with functionality. Travel bags, clutch bags, handbags, Longchamp accessories are now available in a wide choice of colours and materials.
In the Longchamp family, I would like the Pliage.
Jean Cassegrain founded the House in Paris in 1948. The label initially became famous under the name of Maison Cassegrain et Compagnie, and at the time it sold leather-covered pipes. Thanks to the prestigious nature of the leathers used and their meticulous finish, very early on Longchamp positioned itself in the luxury market. When Cassegrain's son Philippe took over the family business, he used the company's know-how to specialise in leather goods, and more specifically in travel bags. Forever seeking the perfect compromise between quality, durability and lightweight design, he combined several materials, like nylon and leather, and gave birth to the Xtra-bag, a revolutionary foldable bag aimed at globetrotters. In 1978, Longchamp launched the LM, its first ladies' handbag, made of brown and beige leather. From that moment on, the famous racehorse, the brand's logo, could be found stamped on all the different models, like the Veau Foulonné calfskin bag and the Derby collection.
It would, however, be in 1993, with the launch of the famous Pliage bag that the Longchamp story would reach a turning point. Inspired by Japanese origami, the nylon bag with leather trimmings folds up in a trice and stows away making it easy to carry everywhere. Lightweight, solid, but also more affordable than the brand's other bags, the Pliage went on to be a best-seller. Different versions in other colours and sizes were rapidly brought out. That same year, Longchamp created the very stylish Roseau bag, available in calf leather or in crocodile, and carved an irrevocable place for itself in the world of French leather goods.
Today, ladies' bags represent two thirds of the brand's sales. Far from limiting itself to handbags, Longchamp bases its reputation on a wide range of items, including clutch bags backpacks and travel bags. In addition, the French House offers the possibility of personalising bags from its Pliage collection - a distinctive feature that has also contributed to their reputation. Whether it is a bag carried by the handles, across the body or a travel bag, you can opt for a leather version or nylon and choose the colour, style of handle, lining and clasp. Personalisation even includes the option of having your initials put on your bag.
Despite a classic design, the label has managed to maintain a modern style by collaborating with celebrities like Kate Moss, who was both muse and designer of the House.
A few of Longchamp's best sellers are: