Originally founded in 1913 in Milan by Mario Prada, the reigns were passed first to his daughter, and now lie in the hands of his granddaughter, Miuccia Prada, who has successfully steered the Italian brand into the 21st century. Unafraid to break with convention, Miuccia continually challenges the rigours of fashion through her standout prints, her bold colour choices and her eccentric aesthetic. The Prada coat is usually a tailored, carefully structured affair, often with a belted waist for an alternative take on the uniform aesthetic. However, Miuccia likes to keep the fashion industry on its toes each season with plenty of curveballs and as such the Prada aesthetic has been subject to continually evolving change and often extremities of design. From pared back belted minimalism to eye-poppingly colourful shearling to monochrome floral embellishment, Prada has made sure to cover all ground when it comes to outerwear. Equally attune to the practicalities of outerwear, the Prada down jacket, puffer coat or statement fur coat are essential investments for the colder months. The androgynous puffer coat remains another popular choice for both men and women and, like the winter coat parka is often accentuated with fur detailing around the hood, collar and cuffs. When it comes to adding that final touch to your outfit, Prada comes up trumps with its dramatic and assertive, yet truly wearable outerwear.
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