Upon its launch in 2007, Cos (Collection of Style) filled a gap on the high street for an androgynous take on ladies clothes, inspired by structured simplicity and functionality. Though based in London, the brand is Swedish owned and offers Scandi lovers another hit of that sought after minimalist aesthetic. Cos clothes embody a timeless design that seeks to surpass the typical lifespan of just a season or two. Launched with the aim of bridging the gap between throwaway and high-end fashion, Cos chooses to consciously ignore the catwalk trends and instead designers begin each season with a fresh slate, looking to various art forms, such as architecture and music, for their inspiration. Subtle colour choices intermixed among their muted grey, black and navy pillars provides the key building blocks for an efficient wardrobe. For London's predominantly office based population, tailored Cos dresses, classic shirts and oversized outerwear are a go-to for effortless work-wear. Cos clothing plays around with the juxtapositions of fashion and is able to make an outfit feel at once both masculine and feminine, classic and modern.
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