Liu Jo: well-cut women's clothing.
Feminine and chic, yet also casual, the brand Liu Jo established itself in the world of fashion in record time. Their range of clothing for women enhances curvaceous forms, thanks to the use of high-quality fabrics and elaborate cuts. The flagship piece from the fashion house is undoubtedly the Bottom Up jeans, revisited myriad times.
Silhouette-sculpting clothes.
It was in 1995 that the adventure started for the brothers Marco and Vannis Marchi in Carpi, in Italy. Boosted by a wealth of traditional know-how in the domain of textiles, they decided to found the ready-to-wear brand Liu Jo. From LBDs to silk maxi-dresses, from strappy tops to printed Tees, all the label's clothes are designed to celebrate the existence of feminine curves. In 2008, the launch of the Bottom Up jeans marked a veritable revolution. Designed to sculpt a woman's silhouette, they became a bestseller in just a few short months. And then, with the passing seasons, they were reissued with in new cuts and different colours. Skinny or wide-legged, high-waisted or low, ripped or embellished with rhinestones, there is a pair of Bottom Up jeans to suit all body shapes.
Always keen to improve the fabrics and cuts of its designs, Liu Jo launched the Bottom Up Amazing Fit jeans line in 2017. It comprises elaborate pieces in bi-stretch ISKO Blue fabric, fitting to perfection like a veritable second skin. If the label adapts to women's bodies, it also fits in with their day-to-day. The collections are thus designed with every occasion in mind. Whether it is for a special event, a meeting at the office or simply for going about your everyday life, Liu Jo proposes just the right outfit for the circumstance. Although it is positioned in the luxury sector, the brand offers relatively affordable prices, if you compare them to the quality of the materials, the research that goes into the shapes and the work represented by the standard of the finishes.
From your head to your toes.
Even if it is their Bottom Up jeans that have become especially emblematic, Liu Jo actually proposes a comprehensive collection of clothing for women. Tops, sweaters and cardigans in cotton or cashmere boast elegant lines, whilst the urban cuts of the jackets, blousons, trench coats and leather coats ensure there is a style to suit everyone. Dresses, skirts and jumpsuits can be found in various fabrics and colourways, giving a laid-back and ethereal look. Swimwear and lingerie complete the women's range. Bikinis bearing exotic flowers for the beach, silk babydolls for evening: there is a piece of Liu Jo clothing for all day, every day.
Liu Jo now proposes a high-quality range, with pieces to suit all body shapes. Complemented by lines of glasses, shoes and accessories, the collection of women's ready-to-wear is still proudly front and centre. Amongst the most iconic Liu Jo clothes, we would like to mention: