Ba&sh, timeless bohemian style.
Sleek cuts, ethnic prints, cashmere and silk... This young French brand's clothing range is timeless, refined and perfect for every day. The Ba&sh woman, whether her style is more inclined towards boho, romantic or rock'n'roll chic, can mix it up depending on how she's feeling with pieces that will never go out of fashion, like the cotton voile blouse, the patterned shorts or the little black dress, and with the help of the brand, build up a wardrobe that’ll match her mood of the day.
Ba&sh derives from the first names of the two friends who are behind the brand: Barbara Boccara and Sharon Krief. The year was 2003, at the time they were both stay-at-home mums, when they decided to launch their label, with no formal training as designers but armed with a joint passion for clothes that are as beautiful as they are practical. Hitting the mark with their visionary flair, they knew that modern women, who liked fashion but who didn't just blindly follow the latest trends, were looking for refined clothes with uncomplicated elegance. Determined to explore every possible avenue to make a name for themselves, they soon caught the eye of a Parisian department store who took a gamble and devoted an in-store space to their first collection. Very rapidly, Ba&sh made a name for itself - by word of mouth only, without recourse to any advertising campaigns, until the opening, in 2004, of its first boutique, in Saint-Germain-des-Prés.
The unique style of Ba&sh combines casual items like straight leg and flared jeans, tunics and ethnically-inspired long dresses, with more sophisticated designs such as full-length jumpsuits. Geometric patterns, refined cuts and luxury fabrics like silk and cotton voile, have been the making of the brand's reputation and position as a high-end ready-to-wear label. The collections of handbags and smaller leather goods bend the usual rules of classic women's models: saddle bags and tote bags are adorned with original motifs, tassels, fringes and studs. Accessories, like the Ba&sh ethnic print clutch bag, the braided leather belt and the cotton gauze scarf add the finishing touches to a bohemian chic look.
Initially made up of a mini collection of hippy-chic dresses and blouses, the brand gradually grew until the emergence of Ba&sh's signature silhouette as we now know and love it: a subtle blend of Sharon's rock'n'roll style and Barbara's decidedly romantic allure. Today, Ba&sh boasts about 400 stores around the globe and is still developing, especially through its Asian projects: the opening of the first boutique in Hong Kong, and a potential line of men's clothing. Barbara and Sharon are still at the helm and continue to design the pieces they "dream of wearing but can't find in the shops", such as the Madison jumpsuit, ethnic tunic and long print dress.
In 2015 and again in 2016, the success of Ba&sh gave its designers the opportunity of creating a summer line for the electronic music festival Calvi on the Rocks. For the occasion, they dreamt up a line composed of kaftans, tie-dye prints and baggy T-shirts. Won over by the concept of capsule collections and driven by their joint passion for yoga, they paired up with sportswear brand Ana Heart to develop #BashMantra, a line of sophisticated sports-bras, leggings with ankle ties and crop tops. From its first collection right through to its latest offerings, Ba&sh has charmed several generations of women, with fans of the brand including numerous names from the world of cinema including Bérénice Bejo, Mélanie Laurent and Karin Viard, who find their own casual yet refined style reflected in the items designed by the pair, such as: