Hipanema, carioca lifestyle.
A French, bohemian-inspired brand, it was Hipanema's cuffs and Brazilian bracelets that initially got it noticed. In just a few years, this ethnic jewellery encrusted with beads, shells and quartz have become must-have pieces. Boosted by its success, the brand extended its range of items to also offer collections of fresh and colourful ready-to-wear and accessories.
In the Rio sunshine.
Hipanema was born in 2012, after an encounter that took place on Ipanema beach in Brazil. Jenny Collinet was production coordinator with Corpus Christi. Delphine Crech'riou was a designer for Paul & Joe, Castelbajac and A.P.C. The passion for fashion they shared meant they immediately hit it off and amongst many other points in common, they both loved the style of Brazilian bracelets that look amazing when a whole bunch are worn together. Back in France, the two women decided to adapt this trend to urban wear and created the Hipanema brand, adding a magnetic clasp to the bracelet, which could be changed to match different outfits. Their first collection was made up of eight cuffs, which came in a range of colours and materials - Bahia bands, leather, shells, beads and quartz stones. The bohemian aesthetic of the brand instantly won Parisians over, the infinite combinations of hand-made Hipanema bracelets became It accessories.
Following the success of their jewellery, the designers launched lines of ready-to-wear and beach accessories. Today, they are behind apparel with ethnic overtones, with finishings of beads, shells and sequins. As for the Hipanema bags, the tote bag with sparkling motifs has met with enormous success and the two designers love revisiting it with each new season.
The success of a radiant brand.
Hipanema designs have brought a breath of exoticism to city-dwellers' wardrobes. The young brand has notably collaborated with L'Occitane to launch an exclusive necklace and a range of beauty products devoted to Brasil. Highly sought-after, it has also brought out a collection of "poetic" bracelets with Clarins, and bracelet watches with jeweller Poiray. With almost 1000 points of sale throughout the globe, Hipanema just keeps on growing. In Paris, it has inaugurated its first boutique in the Marais district. It has added coats, knitwear and printed trousers to its collections, as well as a line made up of fine gold-plated jewels inspired by the Far West.
Thanks to a world of colour, Hipanema is ideal for completing any outfit to perfection. Starting with a line of just eight bracelets, it now offers a catalogue of over 400 pieces. Amongst the label's iconic pieces, the following are well worth a mention: