Massimo Dutti, timeless city chic.
The line of products proposed by this Spanish brand are elegantly modern. Classic and timeless, Massimo Dutti's models are aimed at men and women of the city who are looking to be elegant but who know that comfort is important too. Very sophisticated cuts with detailing more reminiscent of sportswear, from the traditional wool jacket to the leather biker jacket, Massimo Dutti's chic and urban collections mirror the lives of active women and modern men.
From men's shirts to a comprehensive collection of ready-to-wear.
Massimo Dutti's name may sound Italian, but we actually owe the brand to Spanish dressmaker Armando Lasauca. Created in 1985, the label was initially aimed exclusively at a masculine clientele, thanks mainly to its flagship product: the Massimo Dutti shirt The year 1991 would be marked by the acquisition of the Spanish brand by the Inditex group, already boasting significant presence worldwide. The lines then expanded into full collections, of both menswear and womenswear. Massimo Dutti is well-known for using only high quality materials and for providing excellent value for money. The Spanish label has positioned itself as a middle to high-end brand and is showing the group's desire to aim even higher. In 2002, the brand broadened out into childrenswear and launched its junior Massimo Dutti collection "Boys & Girls".
The brand doesn't only offer ready-to wear, it also proposes a full range of Massimo Dutti accessories. From leather shoes to fashion jewellery and beautiful big printed scarves, outfits are finished off by infinitely refined details. Massimo Dutti is also a line of leather goods that plays around with materials: quilter leather here, smooth leather there, crocodile skin detailing here, snakeskin effect there... The menswear collection also offers an interesting mix of different types of leather, although in terms of men's accessories, what we'll remember above all is the sporty chic of the line of Massimo Dutti watches and the elegance of the sungla]()sses available in tortoise shell and matt finishes.
The global success of the Spanish brand.
After just a few years, Massimo Dutti was already looking beyond the Spanish borders, at the international market, opening stores in most European countries to begin with before breaking into Latin America and North Africa. Today, the brand has a network of more than 600 points of sale and over 10,000 employees across the globe. The system that brought Zara success worked in exactly the same way for Massimo Dutti. The in-store offer is constantly being renewed, giving clients a choice of new models several times a week. But above all else the brand owes its reputation to the strategic location of its points of sale in chic neighbourhoods in the big cities and it has chosen to design its boutiques in a style that combines sobriety and prestige. The brand's marketing has always been discreet even if famous blogger and journalist Garance Doré was invited to put together a series of Massimo Dutti fashion looks and shots in 2008.
Over the years, Massimo Dutti has successfully grown and broadened its collection by proposing Massimo Dutti Femme, a line of womenswear, followed by a Junior line. It has managed to hold onto its identity and brand image, despite belonging to a group also including brands that are more mass market. Reflecting the city chic spirit of the brand, we'll remember the following pieces: