A remarkable success story that flies in the face of fashion codes.
The brand Dsquared2 was born of the very promising partnership formed by Dean Caten and his twin brother Dan. They had already created a world all their own from very early childhood and decided that their identity lay in sportswear and urban fashion. In 1991 they took a gamble, moved to Italy and decided to launch a brand of men’s clothing. In 1994, its name became Dsquared.
The common denominator is stylish sportswear.
The two brothers brought a whole new vision to the world of fashion. They completely reinvented the male silhouette by pairing urban-inspired pieces with chic detailing. They turned their attention to all the different categories of men’s clothing and came up with a top-to-tail silhouette. Over the years, jeans acquired an ever-more important place in their collections, eventually becoming their flagship product. In their hands and through their eyes, denim jeans became an essential item which could be dressed up for a chic look or down or a more casual outfit.
Dsquared2, affordable luxury.
Today the jeans collection from Dsquared2 includes a variety of designs, in a wide range of different cuts. In slim, straight and skinny versions, the brand’s 5-pocket jeans are comfortable and very stylish. With numerous degrees of fading and a choice of colours, there is a version to suit men’s every taste and all conceivable occasions.
Denim is an integral part of the Dsquared2 success story, but we should also spare a thought for the other flagship categories. Indeed, the brand is behind comprehensive collections of clothing but also of accessories for men. For proof, you need look no further than the following sections: