A whole new identity for the long-standing House.
In 1961, Yves Saint Laurent was still but a young dress designer when he decided to launch out by himself with his own brand, having honed his craft in the creative design department at the House of Dior. The iconic logo was designed by Cassandre in 1963: it takes the form of the brand’s three initial letters Y, S and L, which are interlocked. In the world of fashion, however, nothing is set in stone. In 2012, Hedi Slimane took over the reins of the company and changed its name. Yves Saint Laurent is no more: long live Saint Laurent! The new Saint Laurent Paris logo is simple and minimalist, as if in an effort to go back to the very essence of the House. The YSL monogram remains unchanged, however.
Collections in the form of multiple homages.
Ever since 2012, Saint Laurent men’s ready-to-wear also entered into a new era. Collections became more modern, whilst retaining their characteristic elegance. In 2016, Anthony Vaccarello took over as the creative director and reacquainted the brand with the inspirations dear to Yves Saint Laurent’s heart. Ready-to-wear takes us on a journey and draws inspiration from Morocco, an homage to the place where the designer took up residence in the 1970s. The clothing has a more rock’n’roll vibe, but the look continues to surf on a wave of androgyny.
The power of a Saint Laurent wardrobe.
The visual and graphic identity of the House of Saint Laurent may have changed, but deep down its DNA remains the same. Amongst the flagship pieces, there are all the legendary products which have been behind the brand’s success. The safari jacket, flying jacket and tuxedo are revisited season after season.
Saint Laurent dresses men of impeccable taste from their head to their toes, in clothes which aspire to provide ultimate comfort, without compromising any of the brand’s legendary elegance. To pair with the shirts, the knitwear and the Saint Laurent polo shirts, the following accessories are must-haves and should feature in all men’s wardrobes: